May 10, 2011, Landau an der Isar – The communication agency Vitamin11 marketing consultancy received an order to develop a new corporate identity from the manufacturer of cable confections and cable harnesses awekProtech. The new brand is based on the positioning after independence from AWEK AG and has been elaborated in workshops.
After the akquisition of awekProtech by the managing director Dirk Dönges in the middle of last year the challenge was to position the company in a unique way in order to showcase competence and philosophy. In cooperation with Vitamin11 marketing consultancy the communication and corporate strategy was defined in workshops. “Our new brand is a clear commitment to our company strategy. This is also reflected by our new slogan ‘Experience precision’” explains Dirk Dönges, managing director of awekProtech.
In cooperation with the Designer Thorsten Ellermann from Büro für Gestaltung Vitamin11 developed a completely new branding including new logo, slogan, corporate brochure and corporate design manual. The logo in modern colors enables the identification of awekProtech as unique and distinctive supplier in the field of cable confection.
In addition, awekProtech entrusted Vitamin11 marketing consultancy with continuous PR and had its first successful appearance in the press on the occasion of Hannover Messe trade show already. Part of the branding is also the relaunch of the website, which was done in cooperation by the agencies and will be developed further consisting of a webshop in future.
„The strategic consulting and conceptional work of Vitamin11 marketing consultancy have contributed to our successful new brand and we receive a very positive feedback from our customers, partners and staff“, says Dirk Dönges, managing director of awekProtech.
Büro für Gestaltung
www.ellermann-gestaltung.de
awekProtech
www.awekprotech.de
